Mark Ritson

Mark Ritson is a marketing professor, columnist, and consultant with over 25 years of academic experience, having taught at institutions including London Business School, MIT, and Melbourne Business School. He founded the MiniMBA marketing courses and works as a brand consultant for clients such as LVMH, McKinsey, and Johnson & Johnson. He writes weekly marketing columns for publications like AdWeek and The Drum, covering topics like brand strategy, co-branding, AI in marketing, advertising effectiveness, and industry trends. He frequently speaks at conferences like Google events, Halo Advertising, and Cannes Lions, and partners with agencies like Omnicom for training programs. He resides in Tasmania.