Mate Ivaniadze

Mate Ivaniadze is a marketing strategist with over six years of experience in brand growth, digital performance, and strategic communications across B2C and B2B markets. As Head of Marketing at Invet Group, he led marketing initiatives that increased total sales by 35%, reduced Customer Acquisition Cost by 50%, and doubled digital engagement. He has launched new brands exceeding sales targets and managed teams overseeing full-cycle marketing, including strategy, paid media, content, and e-commerce. Additionally, Mate has taught Digital Marketing, Consumer Behavior, and Advertising at universities, blending academic research with practical market dynamics. His expertise includes brand strategy, social media, content marketing, performance campaigns, and AI-powered marketing tools.