Mavi

Mavi is a globally recognized lifestyle brand specializing in premium denim and apparel, founded in 1991 in Istanbul. Known for its Perfect Fit philosophy, Mavi designs jeans tailored to various lifestyles and body types. The brand operates in 50 countries with around 4,000 sales points, including 485 Mavi shops. Mavi supports environmental and social causes, such as sea turtle conservation and gender equality, through initiatives like the Indigo Turtles project and the 'Adım Eşitlik' campaign. The brand targets fashion-savvy young adults and has a loyalty program with approximately 10 million members.