Michael Brito is a Digital Marketing and Analytics Expert, ranked #3 in Tech & Software (BI & Data Viz) (Top 50%).
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Michael Brito is a digital marketing expert and analytics professional with over two decades of experience in building brands online. As the Global Head of Analytics at Zeno Group, he specializes in leveraging data-driven insights to drive strategic business outcomes. Brito is a TEDx speaker, adjunct professor, and U.S. Marine veteran. He frequently shares insights on AI, generative engine optimization (GEO), and narrative intelligence through his newsletter, #DataDrop. His content spans topics like AI’s impact on customer journeys, brand reputation, and media intelligence, often blending technical analysis with practical applications. Brito is also an avid sports fan, particularly of the Lakers and 49ers, and incorporates personal anecdotes and humor into his professional content.
Data-driven marketing produces business results and creates brand love.
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