Michael Frohlich

Michael Frohlich is the Chief Marketing & Corporate Affairs Officer at WPP, a global leader in marketing and communications. With extensive experience in agency leadership and integrated marketing, he focuses on driving growth and value creation for WPP’s clients, colleagues, and agencies. Michael has held key roles at The Weber Shandwick Collective and The Ogilvy Group, contributing to their recognition as top agencies globally. His work spans advertising, CRM, digital, social, PR, and design, and he is a regular commentator in the UK national press. Michael’s posts often highlight WPP’s global initiatives, new campuses, and leadership insights.