Michael Shafir

Michael Shafir is the CEO and VP of Marketing, known for his expertise in brand strategy and storytelling. He founded Petel Marketing, a studio focused on helping startups and organizations articulate their identity and value. Michael frequently shares insights on LinkedIn strategy, storytelling, and thought leadership, aiming to help professionals present themselves with clarity and authenticity. His content often revolves around career transitions, entrepreneurship, and workplace resilience, blending personal anecdotes with professional advice. Michael’s posts are primarily in Hebrew, targeting a professional audience in Israel and globally.