Anthropologist & Cultural Commentator
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Michel Alcoforado is an Anthropologist & Cultural Commentator, ranked #2 in Science & Academia (Anthropology) (Top 7%).
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Michel Alcoforado is a Brazilian anthropologist, author, and columnist specializing in consumer anthropology and cultural analysis. He holds a PhD in Consumer Anthropology and has extensive experience in academia and the market. Alcoforado is the author of the bestselling book 'Coisa de Rico,' which explores the cultural aspects of wealth and consumption in Brazil. He is a columnist for O Globo and CBN Radio, where he discusses cultural trends, social inequality, and consumer behavior. Alcoforado also hosts the podcast 'É Tudo Culpa da Cultura' and frequently speaks at events and companies, including Nike, Coca-Cola, and Meta. His work focuses on translating cultural insights into innovation strategies for brands.
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