SVP Marketing & Strategic Brand Builder at KARL LAGERFELD
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Karl LagerfeldAssociated BrandMirjam Schuele is a SVP Marketing & Strategic Brand Builder at KARL LAGERFELD.
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Mirjam Schuele is a Senior Vice President Marketing and strategic brand builder who has spent more than 15 years scaling KARL LAGERFELD across fashion, hospitality, fragrance, and collaborations. Her posts cover leadership, brand building, ambition, Paris Fashion Week campaigns, Paris Hilton partnerships, NOT-KARL, coffee activations, AI brand and go-to-market advice, health and longevity routines, and early-career experiences in Germany, Amsterdam, and New York.
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