Crisis Communication Expert and Reputation Strategist
Molly McPherson is a Crisis Communication Expert and Reputation Strategist, ranked #1 in Marketing & Sales (Corporate Communications & PR) (Top 8%).
Last updated
Molly McPherson is a crisis and reputation strategist, keynote speaker, and author specializing in helping leaders, businesses, and public figures navigate reputation risks in the digital age. She is the creator of Mollyfi.ai, an AI-powered platform for crisis communication, and hosts The PR Breakdown podcast, where she analyzes trending PR crises. McPherson’s insights have been featured on NBC News, NPR, The Boston Globe, The New York Times, and the BBC. She is APR-certified, an Adweek Creative Visionary Award winner, and the author of 'Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.' Her content focuses on crisis communication, media strategy, and public relations, often breaking down high-profile cases with humor and hard truths.
Reputation isn't luck. It's leadership under pressure.
Favikon helps you find the right creators, analyze them in depth, reach out at scale, and track what works.
United States