Moonie Zhu

Moonie Zhu is a cross-cultural entrepreneur, China expert, and keynote speaker specializing in bridging business and innovation between China and the West. As the co-founder of eTOC, a digital agency, she helps global companies navigate China's fast-evolving digital landscape through strategy, localized expertise, and creative execution. Her content focuses on China's technological advancements, retail innovations, supply chain strategies, and digital trends, often highlighting automation, smart cities, and AI-driven developments. With over 16 years in marketing, e-commerce, and international trade, she shares insights on platforms like LinkedIn, where she educates and informs professionals about China's economic and technological transformations.