New Murabba is a New Murabba: PIF-Backed Riyadh Downtown Masterplan & The Mukaab.
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New Murabba is a master developer shaping Riyadh’s modern downtown, focused on creating a connected, mixed-use urban destination. The development centers around The Mukaab, a defining landmark designed as an immersive destination. As a PIF company, it unlocks investment opportunities through structured land sales, joint ventures, and strategic collaborations, driving long-term economic impact.
Designed to bring people, opportunities, and experiences closer together.
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