Human-Centric Innovation Leader & TEDx Speaker
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Paqui Lizana is a Human-Centric Innovation Leader & TEDx Speaker.
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Paqui Lizana is an innovation leader and keynote speaker with over 20 years of experience in cross-sector transformation, combining aerospace engineering, an MBA, and a creative mindset. She co-founded Brilliant Failures, serves on the TEDxAmsterdam board, and previously led transformation and innovation at IKEA. Her content focuses on human-centric innovation, future of work, AI ethics, storytelling, and fostering imagination in organizations. She shares personal anecdotes, travel experiences, and promotes events like TEDxAmsterdam and innovation summits across Europe.
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