Customer Experience Strategist and MineiriX Co-founder
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MineiriXAssociated BrandPaula Oliveira is a Customer Experience Strategist and MineiriX Co-founder, ranked #4 in Marketing & Sales (Customer Experience Strategy) (Top 2%).
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Paula Oliveira, known as Paulinha, is the CEO and co-founder of MineiriX, a Minas Gerais-based initiative focused on strengthening the Customer Experience (CX) and Customer Success (CS) ecosystem. With nearly a decade of leadership experience, Paula specializes in structuring CX and CS strategies, developing leadership, and building customer-centric models. MineiriX offers consulting, education, events, and community-building services to help businesses and professionals evolve their CX and CS maturity. Paula frequently hosts workshops, mentorships, and corporate events, sharing her expertise in CX and CS. She is also an ambassador for Minas Summit 2026, furthering her commitment to fostering innovation and customer-centric business practices in Minas Gerais.
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