Petra Novotná

Petra Novotná is a senior brand and communications director at Slovak Telekom, recognized as Marketer of the Year 2023. She leads brand strategy, marketing campaigns, and customer experience, focusing on authentic, emotion-driven advertising targeting Generation Z and broader societal themes. Her work includes long-term partnerships with agency MUW Saatchi & Saatchi, award-winning campaigns on topics like youth loneliness, blood donation, and cyberbullying, and organizing music events like Telekom Electronic Beats in Bratislava and Jasná. She emphasizes consistency, trust, and forward-looking brand building in the telecommunications industry.