Plzeňský Prazdroj

Zdeněk Kovář is the Press Spokesperson for Plzeňský Prazdroj, the largest Czech brewery, where he leads external and internal communication efforts in the Czech Republic and Slovakia. He focuses on maintaining the reputation of the brewery, its brands, and promoting Czech beer culture. His work includes creative projects to showcase the brewing world, such as the first beer slow TV. Kovář has received numerous awards for his communication campaigns, including SABRE Awards and Lemur Awards. He frequently shares insights into beer production, industry trends, and brewery innovations, often highlighting sustainability and traditional brewing methods.