Rafael Matos da Silva is a Freelance Design Systems Architect and Brand Identity Lead · Mentoring UI/UX designers and startups, ranked #1 in Design (UX/UI Design) (Top 11%).
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Rafael Matos da Silva is a freelance design systems architect and brand identity lead with over 20 years of experience. He builds design systems, component architectures, and brand frameworks that connect brand identity with product design. He creates free open-source Figma plugins like Tokens to Ink, Impact Atlas, and Font Scaling Lab to bridge digital and print workflows. He mentors designers, participates in Lisbon UX co-working events, and shares insights on freelancing, design leadership, and systems thinking. His work focuses on scalable consistency across organizations.
A design system is a system of decisions that makes an organisation recognisable across every touchpoint.
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