Raquel Soares

Raquel Soares is a Personal Branding Strategist and Leadership Advisor with over two decades of experience guiding executives, entrepreneurs, and teams in aligning identity with strategy and visibility with purpose. She is the creator of the TO BE® Methodology, a systemic model integrating Identity, Positioning, Reputation, Image, and Communication. Raquel is the author of 'Personal Branding: The Guide to a Successful Personal Brand,' founder of the Personal Branding Summit Portugal, and a TEDx speaker. She leads Love People Personal Branding & Image Consulting, where she and her team design brand strategies, enhance executive presence, and create cultures of authenticity, trust, and performance.