Reiko McNish Sato

Reiko McNish Sato is a Japanese entrepreneur, model, and CEO/founder of multiple lifestyle brands including WABI, MAISON AMATERAS, MASONO, and JAMO. She shares her journey of building brands, pregnancy updates, and daily life through vlogs, podcasts, and social media posts. Her content focuses on fashion, wellness, Japanese culture, business insights, and personal experiences as a soon-to-be mother. She is based in Tokyo and frequently posts in both English and Japanese, engaging a global audience interested in modern Japanese lifestyle and entrepreneurship.