Behavioral Designer and Applied Psychology Expert
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Rian DutraAssociated BrandRian Dutra is a Behavioral Designer and Applied Psychology Expert, ranked #1 in Design (Product Design) (Top 1%).
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Rian Dutra is a behavioral designer and researcher with over 20 years of experience, specializing in applied psychology in design, marketing, and user experience. He is the best-selling author of 'Enviesados' and the creator of the 'Linguagem Secreta' training program. Rian focuses on understanding consumer behavior and cognitive biases to improve design strategies. He frequently shares insights on platforms like TikTok, Instagram, and LinkedIn, covering topics such as UX design, marketing psychology, and cognitive biases. Rian also collaborates with companies and organizations globally, including Apple and Bosch, and has a strong presence in the Brazilian design community.
Design is not just function; it's emotion, perception, and psychology applied to human behavior.
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