Ricardo Pena

Ricardo Pena is a CEO, author, and expert in customer experience (CX) and journey mapping. He is the founder of PeopleXperience, a company focused on transforming customer experience through technology, processes, and people. Ricardo is the author of the bestselling book "O Caminho do Cliente" and frequently shares insights on CX, leadership, and communication through social media posts, workshops, and public speaking engagements. His content often focuses on practical strategies for improving customer journeys, leveraging technology, and fostering organizational change. Ricardo collaborates with industry leaders and participates in major CX events, positioning himself as a thought leader in the field.