Richard Shotton

Richard Shotton is the founder of Astroten, a consultancy that applies behavioral science to marketing. He is the author of several books, including 'The Choice Factory' and 'The Illusion of Choice,' which explore practical applications of behavioral biases in marketing. Shotton writes a monthly column for Marketing Week, co-hosts the podcast 'Behavioral Science for Brands,' and publishes a fortnightly newsletter, AstroHacks, which examines behavioral science experiments and their marketing implications. His work focuses on helping brands like Google, Mondelez, Sky, and Santander improve their marketing strategies through behavioral insights.