Rubens Sant'Anna

Rubens Sant'Anna is a renowned expert in Trade Marketing with over 15 years of experience, having worked with global consumer goods companies. He is a professor at ESPM Sul, where he introduced the first postgraduate course in Trade Marketing in Southern Brazil. Rubens is the author of three books on Trade Marketing and neuromarketing, and he frequently speaks at industry events. His content focuses on innovative product displays, effective merchandising strategies, and the integration of Trade Marketing with sales and marketing functions. He also mentors professionals and shares practical insights through his social media platforms.