Sakina El Fares

Sakina El Fares is a seasoned brand and communication leader with over 21 years of experience in FMCG and telecom industries. She specializes in driving brand transformations, leading large teams, and delivering high-impact 360° campaigns that integrate media, digital content, events, PR, and partnerships. Her expertise lies in building emotional brand equity, defining data-driven media strategies, and spearheading digital transformation initiatives. Sakina frequently shares insights on leadership, brand building, and digital innovation, often reflecting on her professional journey and significant milestones in her career.