Sara McNamara is a Revenue Operations and Marketing Operations Strategist, ranked #3 in Marketing & Sales (RevOps & Sales Operations) (Top 1%).
Last updated
Sara McNamara is a Revenue Operations and Marketing Operations leader specializing in scaling B2B teams through AI-powered RevOps strategy, technology, and automation. She is the creator of The Marketing Operations Strategist, a widely read newsletter offering practical guides and frameworks for modern marketing ops, RevOps, and GTM leaders. Sara works across marketing, sales, revenue operations, and customer success to align strategy, tooling, and data, enabling teams to execute effectively. She partners with founders and GTM leaders to design scalable revenue systems, focusing on GTM strategy, martech and salestech architecture, data hygiene, attribution, automation, and team enablement. Sara is recognized for her practical frameworks and hands-on experience, helping teams clean up processes, build trust in data, and navigate growth without breaking their foundation.
AI can help administer the machine, but it is not ready to be accountable for the machine.
Favikon helps you find the right creators, analyze them in depth, reach out at scale, and track what works.