Sara Roberts

Sara Roberts is a 4x founder and HealthTech strategic advisor with over 15 years of experience scaling ventures to £10M+ ARR across the UK, Europe, and Africa. She specializes in helping post-Series A HealthTech and longevity companies navigate complexity, rebuild strategic clarity, and scale sustainably. Sara is the founder of Well Purposed, a strategic advisory studio focused on strengthening commercial foundations and reducing structural risk in scaling ventures. Her work emphasizes governance, ethical scale, and founder resilience, often drawing from her personal experiences and lessons learned from both successes and failures in the HealthTech sector. Sara is also a recognized thought leader in preventative, ethical, and system-ready healthcare, frequently contributing to industry discussions and media appearances.