Steve Cox

Steve Cox is the Executive Director of Strategic Marketing & Communications at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). He leads global destination marketing, branding, and communications to promote Abu Dhabi as a premier cultural and tourism hub. His work involves launching global brand campaigns, forming media and creator partnerships, marketing major events, and overseeing communications. He previously served as CEO of Destination NSW, leading post-pandemic tourism recovery and brand initiatives. His content focuses on destination marketing, cultural tourism, partnerships, and the development of Abu Dhabi's museums, events, and infrastructure.