Science-Backed Skincare Brand
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The Ordinary is a Science-Backed Skincare Brand, ranked #1 in Fashion & Retail (Beauty Brands) (Top 1%).
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The Ordinary is a skincare brand known for its clinical formulations and science-backed products. It focuses on educating consumers about skincare ingredients and processes while promoting its range of affordably priced, effective products. The brand emphasizes transparency, frequent collaborations with retailers like Sephora, and critiques of the beauty industry's marketing practices.
Clinical formulations with integrity.
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