Senior Advisor for Music & Creator Economy | IP-First Growth Strategist
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Tobias Hoss is a Senior Advisor for Music & Creator Economy | IP-First Growth Strategist, ranked #2 in Marketing & Sales (Social Media Industry Experts) (Top 2%).
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Tobias Hoss is a Senior Advisor in the music and creator economy, recognized as a Forbes 30 Under 30 Europe honoree. He co-founded 30 Dishes and previously held leadership roles at Lunar X, scaling creator-led businesses to over 125M YouTube subscribers and 50B views. His expertise lies in GTM strategy, monetization architecture, partnerships, and digital IP. Tobias frequently shares insights on the evolving creator economy, YouTube's role in modern media, and the importance of owned audiences versus rented distribution. He moderates panels, attends global summits, and collaborates with Forbes on creator economy topics.
Distribution is rented. IP is owned.
Favikon helps you find the right creators, analyze them in depth, reach out at scale, and track what works.
