Yana Varvaruk

Yana Varvaruk, known as SOYANA, is a Ukrainian lifestyle content creator who shares personal updates, beauty routines, family moments, and travel experiences primarily in Ukrainian. Her content includes vlogs, makeup and hair tutorials, cooking recipes, collaborations with brands like Garnier and L'Oréal Paris, sponsored posts about consumer goods, and discussions of motherhood and self-care. She engages her audience through Instagram, TikTok, and YouTube, with a focus on everyday life, Ukrainian culture, and lifestyle topics.