Strategist and Keynote Speaker on Brand Transformation
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Zoe Scaman is a Strategist and Keynote Speaker on Brand Transformation.
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Zoe Scaman is a strategist, writer, and advisor, known for her work in brand strategy, organizational transformation, and emerging technology. She is the founder of Bodacious, a strategy studio, and serves as CSO at 77X, the youth-culture studio founded by NBA star Luka Dončić. Scaman has held senior strategy roles at Naked Communications, Droga5, and Ridley Scott Creative Group, collaborating with brands like LEGO, Netflix, and Enrique Iglesias. Her writing, including pieces like 'The New Fandom Formula' and 'Mad Men. Furious Women,' has gained significant attention and been covered by major publications. She frequently speaks at industry events and writes about AI, strategy, and societal issues.
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