Customer Experience Leader and Author
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Gisele PaulaAssociated BrandGisele Paula is a Customer Experience Leader and Author, ranked #2 in Marketing & Sales (Customer Experience Strategy) (Top 1%).
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Gisele Paula is a prominent figure in customer experience (CX) in Brazil, recognized as a top voice in the field. She is the CEO of Instituto Cliente Feliz, a leading CX consultancy, and co-founded ReclameAQUI, a major reputation platform in Latin America. Gisele authored the best-selling book 'Cliente Feliz dá Lucro,' which has sold over a million copies. Her content focuses on CX strategies, customer service excellence, and transforming business-client relationships. She frequently shares insights on implementing effective CX practices, mentoring professionals, and fostering customer loyalty.
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